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The new design included printing economically and delivering efficiently to the museum's broad community.
![](https://cdn.myportfolio.com/c51c2aabd2a1b9be8fb8d447faa46a67/53366d54-dc00-498d-9d65-9ce4bfcf7026_rw_1920.jpg?h=5f551036254f7e6b8ea24cba599915d5)
![](https://cdn.myportfolio.com/c51c2aabd2a1b9be8fb8d447faa46a67/4b1b5611-c34a-4f9a-885a-96ea9fe242f0_rw_1920.jpg?h=faef3adec9ebaa9b4923005ba8640b30)
Outside the museum, banners announce the brand and exhibitions inside.
![](https://cdn.myportfolio.com/c51c2aabd2a1b9be8fb8d447faa46a67/d910de63-b749-483c-8a6f-2b7d90f963cd_rw_1920.gif?h=883019c07a36fe04ab5b1d1ded2a0d29)
![](https://cdn.myportfolio.com/c51c2aabd2a1b9be8fb8d447faa46a67/26427e4f-2c5a-49c7-851c-ea9a5e8b68fb_rw_1920.jpg?h=10daf09515cb77568760a699bec8a111)
![](https://cdn.myportfolio.com/c51c2aabd2a1b9be8fb8d447faa46a67/a2460e8a-5fd0-4dc7-908f-e99741eee877_rw_1200.jpg?h=e3498cbcd4c6a98a290ce9c5e9ae30b2)
Reigniting the connection to Mies van der Rohe and his mid-20th century jewel, a new brand was designed for the McCormick House.
It is based on his floor plan of two adjacent rectangles.
![](https://cdn.myportfolio.com/c51c2aabd2a1b9be8fb8d447faa46a67/ab33d7b4-98b5-4563-a098-20ab1bc034b4_rw_1920.jpg?h=7a85c1311aee1b6f3b8cd98024b83286)
![](https://cdn.myportfolio.com/c51c2aabd2a1b9be8fb8d447faa46a67/faf610b0-c4f2-4a00-a7b7-f460475430bf_rw_1920.jpg?h=b867e26682e04de027e7d950b73922c9)
![](https://cdn.myportfolio.com/c51c2aabd2a1b9be8fb8d447faa46a67/9c7ab66e-acab-4f72-b52d-d1857bbd75a4_rw_1920.jpg?h=c5567c1ff52004cefee1ab216d27bf43)
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