![](https://cdn.myportfolio.com/c51c2aabd2a1b9be8fb8d447faa46a67/180875b1-e8d1-479c-82eb-268d31ab63b7_rw_1920.jpg?h=a0afd3fb60a8221225c9fcdab4d03288)
![](https://cdn.myportfolio.com/c51c2aabd2a1b9be8fb8d447faa46a67/132264f6-fc56-4394-a652-14cd67874152_rw_1920.jpg?h=12da31563b99418c462fefac00961b91)
Moving through a series of window openings, the invitation unfolds to reveal an abstract bio-molecular image and the campaign theme—
"It's How the Future of Medicine Should Be."
"It's How the Future of Medicine Should Be."
![](https://cdn.myportfolio.com/c51c2aabd2a1b9be8fb8d447faa46a67/a7a1d701-d635-4bc9-b7fe-c84a4e9faff0_rw_1920.jpg?h=f449dfa14cdabb0a0a0a56490bd1da63)
![](https://cdn.myportfolio.com/c51c2aabd2a1b9be8fb8d447faa46a67/0b029d4d-f69d-4751-ab67-ff7b6f72577b_rw_1920.jpg?h=301178d9755259f72e571ef214277215)
Rush University Medical Center was launching a major capital campaign. The kickoff event was planned to reveal their transformation to a cutting-edge medical facility. For the launch, their philanthropic group requested a visually unique and tactile print invitation. A classic presentation as well as forward looking.